UK shops get three nominations for Innovation Lions

Google London, Cheil UK and R/GA London are the only UK shops in the running to win an Innovation Lion.

Cannes Lions: Innovation shortlist is revealed
Cannes Lions: Innovation shortlist is revealed

Google London is shortlisted for its "devart art made with code" work as part of its work to reframe coding as a creative discipline.

Cheil UK London has one chance to win for its "the Samsung NX rover" work for the Samsung Galaxy NX camera.

Meanwhile, R\GA has been shortlisted for its "Beats Music" work.

The US leads the way in the Innovation Lion category with nine shortlisted entries. UK’s three shortlisted entries put it in second place, followed by Belgium, Brazil, Japan and Russia with two each.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published