UK shops welcome plans for festival of media in two years

Roger Hatchuel, the chairman of the International Advertising Festival, is planning a media version of the 45-year-old creative event.

Roger Hatchuel, the chairman of the International Advertising

Festival, is planning a media version of the 45-year-old creative

event.



The awards are due to make their debut in February 2000. Plans for the

media lions have had to be put back because of the extension and

modernisation of the Palais du Festival, the venue for the judging,

exhibitions, seminars and awards ceremonies.



Peter Howard-Williams, managing director of Pearl & Dean in London and

the UK’s representative at the Cannes Advertising Festival, said: ’We

hope it will become a major annual event much like the creative

awards.’



The organisers are already lining up major companies to host seminars at

the event and are currently devising an awards scheme which they hope

will attract the best in media strategy and creativity from around the

world.



The Cannes Advertising Festival has been growing steadily since its

inception.



This year’s festival is the biggest yet, with a record number of 7,000

delegates and even more entries than in previous years. The film section

had 4,926 contenders, up from 4,500 last year, and the press and poster

judges had to wade through 7,097 entries, up from 6,651 last year.



The move was welcomed by UK media agencies. Jim Marshall, the chief

executive of MediaVest, said: ’It’s terrific that the showbiz world

has



finally recognised that media exists; it may still be a very practical

discipline but it is a much more three-dimensional area these days.’



He continued: ’You can’t just write a media strategy to win an award,

but if it encourages more creative and lateral thinking, then that can

only be a good thing.’



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).