UK site takes inaugural Cyber lion top prize

The UK has triumphed in the Cyber lions, the new-media awards category making its inaugural appearance at this year’s Cannes festival.

The UK has triumphed in the Cyber lions, the new-media awards

category making its inaugural appearance at this year’s Cannes

festival.



Frank Herholdt, a photographer whose work won a silver press and poster

lion in 1996, was awarded the Cyber Grand Prix. His site, created by the

Hub Communications Company, was put together with the help of Marek

Grabowski, the creative director, Ahlam Mirzari, a graphic designer, and

two technical directors, Karine Boissiere and Tania Hurst.



CampaignLive’s success in the brand promotion category (see story, page

1) was shared by that of Cellnet, whose Genie website - also by Hub

Communications - won for best customised relationship-building site.



Cyber lions are not divided into gold, silver and bronze winners. The US

won the most, with ten awards for clients including Microsoft, IBM, Dell

Computers, Hugo Boss women’s fragrance and Molson Beer. Other winning

entries came from Germany and Brazil, as well as the UK.



A total of 23 countries entered the Cyber lions out of 71 countries

participating in the established awards categories. The largest number

of entries came from the US, which supplied 87 websites and 102

interactive ads.



There were eight categories for websites: corporate information, brand

promotion, customer service, generating leads, creating community,

film/event promotion, customised relationship building and e-commerce.

Interactive ads had nine categories: banners, interstitials, product

placement, advertorials, content sponsorship, promotions and games, push

technology and direct response.



Nine judges - four from the US - pored over a total of 401 entries.

Richard Mellor, the UK’s representative, was one of only two judges to

have come from a creative background. The other was Luiz Vieira, the

vice-president, creation, at Standard Ogilvy & Mather in Brazil. The

remaining seven judges were all presidents and managing directors of

their respective companies.



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