The UK has triumphed in the Cyber lions, the new-media awards
category making its inaugural appearance at this year’s Cannes
Frank Herholdt, a photographer whose work won a silver press and poster
lion in 1996, was awarded the Cyber Grand Prix. His site, created by the
Hub Communications Company, was put together with the help of Marek
Grabowski, the creative director, Ahlam Mirzari, a graphic designer, and
two technical directors, Karine Boissiere and Tania Hurst.
CampaignLive’s success in the brand promotion category (see story, page
1) was shared by that of Cellnet, whose Genie website - also by Hub
Communications - won for best customised relationship-building site.
Cyber lions are not divided into gold, silver and bronze winners. The US
won the most, with ten awards for clients including Microsoft, IBM, Dell
Computers, Hugo Boss women’s fragrance and Molson Beer. Other winning
entries came from Germany and Brazil, as well as the UK.
A total of 23 countries entered the Cyber lions out of 71 countries
participating in the established awards categories. The largest number
of entries came from the US, which supplied 87 websites and 102
There were eight categories for websites: corporate information, brand
promotion, customer service, generating leads, creating community,
film/event promotion, customised relationship building and e-commerce.
Interactive ads had nine categories: banners, interstitials, product
placement, advertorials, content sponsorship, promotions and games, push
technology and direct response.
Nine judges - four from the US - pored over a total of 401 entries.
Richard Mellor, the UK’s representative, was one of only two judges to
have come from a creative background. The other was Luiz Vieira, the
vice-president, creation, at Standard Ogilvy & Mather in Brazil. The
remaining seven judges were all presidents and managing directors of
their respective companies.