UK triumphs in the Cyber Lions in Cannes

- The UK has triumphed in the Cyber Lions, the new-media awards category which made its inaugural appearance at this year's Cannes advertising festival.

- The UK has triumphed in the Cyber Lions, the new-media awards category which made its inaugural appearance at this year's Cannes advertising festival.

Frank Herholdt, a photographer whose work won a silver press and poster Lion in 1996, was awarded the first ever Cyber Grand Prix. His site, which was created by the Hub Communications Company, was put together with the help of Marek Grabowski, the creative director, Ahlam Mirzari, the graphic designer and two technical directors -- Karine Boissiere and Tania Hurst.

CampaignLive's success in the brand promotion category was joined by that of Cellnet, whose "Genie" Website, also by the Hub Communications Company, won for best customized relationship building site.

Cyber Lions are not divided up into gold, silver and bronze winners. The US won the most Cyber Lions, with a total of ten awards, for clients including Microsoft, IBM, Dell Computers, Hugo women's fragrance and Molson Beer. Other winning entries came from Germany and Brazil, as well as Great Britain.

A total of 23 countries entered the Cyber Lions out of 71 countries participating in the established awards categories. The largest number of entries to the competition came from the USA, which offered up 87 Websites and 102 interactive ads. Germany, Brazil and the UK also responded enthusiastically to the new awards category, with 79, 26 and 21 entries respectively.

There were eight categories for Websites -- corporate information, brand promotion, film/event promotion, customer service, generating leads , creating community, customized relationship building and e-commerce. Interactive ads had nine categories -- banners, interstitials, product placement, content sponsorship, advertorials, promotions and games, push technology, direct response and others.

A jury of nine judges -- four from the USA -- poured over a total of 401 entries. Richard Mellor, the UK's representative, was the one of only two judges to have come from a creative background. The other was Luiz Vieira, the vice-president, creation, at Standard Ogilvy & Mather in Brazil. The remaining seven judges were all presidents and managing directors of their companies.


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