UK TV market will struggle until 2013

LONDON - TV advertising will start to show signs of recovery from 2010, but it will not beat 2008 figures until after 2013, according to a new report from PricewaterhouseCoopers.

TV... struggling
TV... struggling

PwC expects to see a rebound in the entertainment and media market in 2010, but internet access, internet advertising, TV subscriptions and license fees, filmed entertainment and video games will be the only segments that will be larger in 2013 than in 2008.

The company predicts that the UK’s entertainment and media market revenue will fall by 7 per cent from 2008 to 2010, from $92 billion to $85 billion. However, it estimates that by 2013 consumer spending will drive this figure to $98 billion.

It says a digital Britain will emerge in 2013, when the UK internet access market grows to 40 per cent and UK internet advertising makes up 36 per cent of all advertising.

Phil Stokes, the head of entertainment and media at PwC, said: "Despite the recession, the rate with which we are becoming globally connected on a digital level has not eased up.  We now expect constant and remote availability."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).