UKaffiliates to bolster small sites’ ad revenue

A new organisation allowing low-traffic websites to reap advertising and e-commerce revenue from some of the largest online merchants in the country has made its UK debut.

A new organisation allowing low-traffic websites to reap

advertising and e-commerce revenue from some of the largest online

merchants in the country has made its UK debut.



UKaffiliates.com links high-profile e-commerce advertisers such as the

RAC, Marbles, William Hill and MFI with a network of thousands of

smaller websites. The small sites run advertisements promoting the

retailers, and then receive a cut of any sales generated.



UKaffiliates acts as a middle man, ensuring that the affiliate sites are

of a sufficiently high quality to shift the retailers’ products, while

also organising commission payments to members of the network.



Its team of support staff also makes sure the big retailers are only

advertising on the sites that prove the most effective for them.



The organisation has a workforce of 12 operations and sales employees,

with an additional four people starting next month.



Fox Tucker, operations director of UKaffiliates, commented: ’A small

number of UK sites, such as Yahoo! or Football365, generate an

exceptionally high volume of traffic. But the vast majority of websites

- around 95 per cent - generate less than one million page impressions a

month, which makes them unattractive to the bigger advertisers.’



Tucker added that most online sales houses would not represent websites

with such a low volume of traffic. ’However, if you bring all of these

smaller sites together, as we have, you create an extremely powerful

force,’ he explained.



Tucker said the organisation had a database of more than 9,000 UK

affiliates whose sites it could link with major e-commerce players.



’We built the network by validating sites, deciphering audience type,

measuring numbers of unique users and page impressions. We remove the

headache of managing the administration and eliminate most of the costs

merchants traditionally associate with affiliate marketing

programmes.’



UKaffiliates is owned by UK technology finance company Deal Group.

However, Tucker has spent several years in the US setting up similar

affiliate marketing programmes.



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