Radio network UKRD Group has centralised its national sales force
in a bid to sell national advertising more effectively across regional
As part of the move, Rob van Pooss has been appointed to the newly
created position of group national sales director across UKRD’s local UK
Formerly managing director of Active FM and Essex Radio, van Pooss will
now be responsible for UKRD national sales revenue by controlling a
central national sales unit for the group’s entire radio portfolio.
Previously, separate radio stations dealt directly with UKRD’s national
sales house Clear Channel Radio Sales.
Under the new system, all national sales will go through van Pooss, who
will then liaise with CCRS.
As a result, UKRD will be able to offer packages that will include
synchronised commercial breaks, centralised traffic centres and tailored
promotions to suit individual stations.
Van Pooss said: ’The first step is to ensure that UKRD provides CCRS
with everything it needs to complete the complicated buying chain. We
aim to enhance the service to advertisers, media planners, media buyers
Regional sales will continue to operate within UKRD’s regional sales
house UK Radio Sales, but managing director Joseph Swain will also
operate as group local sales director.
Additionally, UKRD has appointed James Keen regional managing director
for UKRD East, which includes KLFM Kings Lynn and Red Radio
Terry Mann has been appointed managing director of UKRD West, overseeing
local stations Eagle FM 107.3, based in Bristol, and Falcon FM 107,
based in Gloucestershire.
UKRD Group owns 17 local radio stations cross the UK.