UKRD creates central unit for national sales

Radio network UKRD Group has centralised its national sales force in a bid to sell national advertising more effectively across regional radio.

Radio network UKRD Group has centralised its national sales force

in a bid to sell national advertising more effectively across regional

radio.



As part of the move, Rob van Pooss has been appointed to the newly

created position of group national sales director across UKRD’s local UK

stations.



Formerly managing director of Active FM and Essex Radio, van Pooss will

now be responsible for UKRD national sales revenue by controlling a

central national sales unit for the group’s entire radio portfolio.



Previously, separate radio stations dealt directly with UKRD’s national

sales house Clear Channel Radio Sales.



Under the new system, all national sales will go through van Pooss, who

will then liaise with CCRS.



As a result, UKRD will be able to offer packages that will include

synchronised commercial breaks, centralised traffic centres and tailored

promotions to suit individual stations.



Van Pooss said: ’The first step is to ensure that UKRD provides CCRS

with everything it needs to complete the complicated buying chain. We

aim to enhance the service to advertisers, media planners, media buyers

and creatives.’



Regional sales will continue to operate within UKRD’s regional sales

house UK Radio Sales, but managing director Joseph Swain will also

operate as group local sales director.



Additionally, UKRD has appointed James Keen regional managing director

for UKRD East, which includes KLFM Kings Lynn and Red Radio

Cambridge.



Terry Mann has been appointed managing director of UKRD West, overseeing

local stations Eagle FM 107.3, based in Bristol, and Falcon FM 107,

based in Gloucestershire.



UKRD Group owns 17 local radio stations cross the UK.