UKTV adds Joint and Wieden & Kennedy to roster

UKTV, which owns channels including Gold and Dave, has expanded its creative roster to include Joint and Wieden & Kennedy.

Dave: owner UKTV adds Joint and Wieden & Kennedy to its creative roster
Dave: owner UKTV adds Joint and Wieden & Kennedy to its creative roster

Joint and Wieden & Kennedy were appointed to UKTV’s creative roster this month (January) after a contested pitch run by Oystercatchers that began in December. The agencies will work on projects across UKTV’s portfolio of ten channels, which includes Dave, Alibi, Watch and Gold.

Sources described the pitch as well run and competitive but not traditional - agencies were invited to discuss strategies with UKTV but there were no formal presentations. Other agencies invited to pitch included Creature, Karmarama's sister production company, Kream, and Lucky Generals.

UKTV’s existing agencies, Mother and Red Bee Media, remain on the television company’s roster. Red Bee will continue to handle UKTV’s network trailers and the off-air advertising and Mother will share its ad duties with Joint and Wieden & Kennedy.

Joint and Wieden & Kennedy have been appointed on open contracts and will work with UKTV on a project basis. A spokeswoman for UKTV said the roster arrangement will be "reviewed regularly until we have a clearer view on the likely pattern of our ongoing needs".

UKTV is a joint venture between BBC Worldwide and Scripps Networks Interactive. Yesterday UKTV announced that it delivered record ratings in 2013, with an average share of 4.67 per cent, up 5 per cent on the previous year.

Damon Collins and Richard Exon, who founded Joint, said: "Everybody at Joint is very excited about working with UKTV. It’s a fantastic business, full of challenger brands shaking up the market. Something we are equally passionate about. We can’t wait to get started."


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).