UKTV backs live Monty Python broadcast with campaign

UKTV has launched a campaign to promote its broadcast of the final Monty Python reunion show live on TV.

The campaign, created by Red Bee Media, aims to generate excitement about the live broadcast by featuring a range of live clips from the show in a TV trail. The TV activity will be supported by print and digital campaign.

The creatives at Red Bee Media were Oliver Parsons, James Shovlin and Simon Crabtree. The creative head was Janine Kelly and the creative director was Ruth Shabi.

The remaining five Pythons, Eric Idle, John Cleese, Terry Gilliam, Michael Palin and Terry Jones, are currently performing some of their classic sketches at the O2 Arena in London.

Sarah Yeoman, the senior brand manager, Gold, said: "We're incredibly proud of this once-in-a-lifetime event and asked Red Bee to create a campaign that utilises the recognisable Monty Python style while carrying the message that the momentous live TV event will be exclusively on Gold.

"Red Bee have delivered on the brief, creating a bold and engaging campaign, which reminds people what they love about the Pythons."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).