UKTV seeks agency for Gold ad project

UKTV is approaching agencies with a brief to promote its Gold channel's comedy programming.

UKTV: Suggs-fronted campaign
UKTV: Suggs-fronted campaign

The broadcaster has contacted agencies regarding the off-air project, which will support a TV campaign currently being filmed promoting Gold's comedy shows and featuring stars such as Ronni Ancona, Ricky Tomlinson and John Cleese.

UKTV does not have a retained advertising agency but works with Red Bee Media on its on-screen advertising and promotional work.

The project is set to encompass promotional activity outside of the TV campaign, and will include online activity.

Last year, UKTV launched an ad campaign starring the singer Suggs and his band Madness to promote its summer season of programmes.

UKTV rebranded UKTV Gold to Gold, which originally stood for Go On Laugh Daily, in October 2008 as part of the overhaul of its ten channels.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).