UKTV selects Mother after three-way pitch

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Dave: Mother will handle off-air marketing and advertising
Dave: Mother will handle off-air marketing and advertising

UKTV has appointed Mother as its retained agency to handle off-air marketing and advertising for its Dave, Watch and Alibi channels.

Mother won the account after a three-way pitch against Dare and Abbott Mead Vickers BBDO. The appointment was made by Simon Michaelides, the UKTV marketing director.

The move reunites the agency with UKTV after a six-year hiatus. Mother had previously worked for the broadcaster on campaigns including the 2003 "UKTV brings you home" umbrella activity, but the relationship ended in 2006 when the ad business was moved in-house.

Mother's first campaign for UKTV will break in early 2013. UKTV continues to work with Red Bee Media, which handles trailers for the network and off-air advertising for its other channels.

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