UKTV selects Mother after three-way pitch

UKTV has appointed Mother as its retained agency to handle off-air marketing and advertising for its Dave, Watch and Alibi channels.

Dave: Mother will handle off-air marketing and advertising
Dave: Mother will handle off-air marketing and advertising

Mother won the account after a three-way pitch against Dare and Abbott Mead Vickers BBDO. The appointment was made by Simon Michaelides, the UKTV marketing director.

The move reunites the agency with UKTV after a six-year hiatus. Mother had previously worked for the broadcaster on campaigns including the 2003 "UKTV brings you home" umbrella activity, but the relationship ended in 2006 when the ad business was moved in-house.

Mother's first campaign for UKTV will break in early 2013. UKTV continues to work with Red Bee Media, which handles trailers for the network and off-air advertising for its other channels.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

MOST READ

BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published