UKTV's Good Food Channel commissions second John Torode AFP

UKTV's Good Food Channel has commissioned a ten-part advertiser-funded programming (AFP) series featuring John Torode touring Malaysia.

John Torode: star of a new AFP on the Good Food Channel
John Torode: star of a new AFP on the Good Food Channel

It follows the success of John Torode’s Australia as the chef explores different cuisines.

Good Food commissioned the series from Cactus TV in association with Matrade, the Malaysian national agency which promotes trade for the country.

The deal was struck by Emma Ayech, the general manager at Good Food, and Kate Norum, the commercial partnerships manager at UKTV, with Stuart Knight of whynot!, Matrade’s retained promotions agency.

Khairul Nizam Moonier, the trade commissioner at Matrade, said: "Matrade is proud to be showcasing the very best of Malaysian cuisine with this in-depth exploration by John Torode.

"His passion for our country is infectious and we are excited to see the effect it has on the UK public embracing Malaysian cuisine as one of the fastest rising food trends.

"Our focus is on the exportation of Malaysian food and beverage products to the UK, so that the UK consumers can bring a taste of Malaysia into their home."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published