Ulster TV to expand Eire reach despite pounds 3m cost cutting

Despite staff cuts and financial losses, Ulster TV plans to expand south of the border.

Despite staff cuts and financial losses, Ulster TV plans to expand

south of the border.



Although UTV, one of the smallest ITV companies, recently reduced its

annual costs by pounds 3 million and lost 35 of its 150 staff in the

process, the channel plans to expand into Southern Ireland and

concentrate on digital developments in the coming months.



'We are already received in the majority of homes in Eire and want to

take advantage of the opportunity to reach a wider audience. The key to

UTV'S future lies in expansion into the Southern Ireland, and the growth

of our digital channel, TV-You,' said John McCann, the newly appointed

managing director at UTV.



The recent cuts, thought to be linked to additional investment in the

company's digital services, were 'driven primarily by the recent

franchise agreement last year,' said an industry spokesman.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).