Ultimatepoker.com - FCB London

Crazy hybrid animals are the centrepiece of FCB London's first campaign for UltimatePoker.com, asking players "What kind of poker animal are you?". The aim is to cut through the cluttered poker site market and target 24- to 35-year-old men who are gambling-savvy with disposable incomes. The images include one of a primate's face on the body of a hummingbird and an gorilla's head on the body of a squirrel.


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