Ultralase appoints Principles Media to £4m account

LONDON - Ultralase has appointed Leeds-based media agency Principles Media to handle its media planning and buying account, estimated to be worth £4m, without a pitch.

Ultralase: Jonathan Edwards stars in 2008's TV ads
Ultralase: Jonathan Edwards stars in 2008's TV ads

The previous incumbent on the laser eye specialist's account was regional agency ATP.

Former Olympians Jonathan Edwards CBE and Sir Steve Redgrave CBE appear as brand ambassadors in Ultralase’s current TV ad, created by Principles Agency.

Jon Hughes, commercial director for Ultralase, said: "It is important that we continue to build upon the success of our TV activity over the past 12 months. We believe that Principles Media is ideally placed to help us to that next level."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).