UM London takes FSCS communications planning account

UM London has been awarded the communications planning account for the Financial Services Compensation Scheme (FSCS), taking the business from incumbent Mindshare.

FSCS: appoints UM London to handle its communications planning account
FSCS: appoints UM London to handle its communications planning account

The win will remove the planning account from the WPP-owned agency, but buying will still be handled by WPP through its specialist government agency, M4C.

The process was conducted by Michelle Rajendran, the FCSC marketing manager and the appointment follows a three-way pitch which included UM London, Mindshare and Manning Gottlieb OMD.

The FSCS was launched in 2000 to help savers who have lost money that had been invested with banks.

UM London will now be tasked with launching the second phase of an awareness campaign, which was launched in the first quarter of 2011. Part of the brief stated that the FSCS was looking for an agency that could engage audiences with a "low-interest subject matter".

Mark Oakes, head of communications for FSCS, said: "We are delighted to appoint UM London to our communications planning business following a tough, high calibre pitch.  We were particularly impressed by their strategic thinking which we believe will take us to the next level in our consumer awareness campaign." 

The organisation last held a pitch for its communications planning in 2009. McCann Manchester,  which holds the creative business, is not affected by the review.

Follow Mark Banham on Twitter @Banham72

 


Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More