UM retains US$50m L'Oreal media account in Australia

SYDNEY - L'Oreal has reportedly reappointed IPG's Universal McCann (UM) to its US$50 million consolidated media buying and planning account in Australia, following a review initiated in August.

UM retains US$50m L'Oreal media account in Australia

UM’s appointment by L’Oreal Australia follows a review process and shortlist believed to have also included Carat and Mindshare – which recently picked up L’Oreal’s media business in China. Prior to the appointment, the account was split between UM and Publicis-owned Zenith Optimedia.

UM was recently reappointed to the Nihon L'Oreal account in Japan, and in the US, L'Oreal recently consolidated its US$700 million consumer division with UM.

July 2010 saw Maxus scoop L'Oreal's media business in India, while Mindshare retained Hong Kong end-2009. A review and pitch process is still ongoing in Thailand.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).