UM retains US$50m L'Oreal media account in Australia

Be the first to comment

SYDNEY - L'Oreal has reportedly reappointed IPG's Universal McCann (UM) to its US$50 million consolidated media buying and planning account in Australia, following a review initiated in August.

UM’s appointment by L’Oreal Australia follows a review process and shortlist believed to have also included Carat and Mindshare – which recently picked up L’Oreal’s media business in China. Prior to the appointment, the account was split between UM and Publicis-owned Zenith Optimedia.

UM was recently reappointed to the Nihon L'Oreal account in Japan, and in the US, L'Oreal recently consolidated its US$700 million consumer division with UM.

July 2010 saw Maxus scoop L'Oreal's media business in India, while Mindshare retained Hong Kong end-2009. A review and pitch process is still ongoing in Thailand.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published