UM retains US$50m L'Oreal media account in Australia

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SYDNEY - L'Oreal has reportedly reappointed IPG's Universal McCann (UM) to its US$50 million consolidated media buying and planning account in Australia, following a review initiated in August.

UM’s appointment by L’Oreal Australia follows a review process and shortlist believed to have also included Carat and Mindshare – which recently picked up L’Oreal’s media business in China. Prior to the appointment, the account was split between UM and Publicis-owned Zenith Optimedia.

UM was recently reappointed to the Nihon L'Oreal account in Japan, and in the US, L'Oreal recently consolidated its US$700 million consumer division with UM.

July 2010 saw Maxus scoop L'Oreal's media business in India, while Mindshare retained Hong Kong end-2009. A review and pitch process is still ongoing in Thailand.

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