Umbro launches ad review in run-up to Euro 2000 kick-off

Umbro, the UK sportswear company, has begun a hunt for an advertising agency and is talking to a number of London shops about a renewed marketing offensive.

Umbro, the UK sportswear company, has begun a hunt for an

advertising agency and is talking to a number of London shops about a

renewed marketing offensive.



The trawl comes less than five months after the appointment of the

marketing director Shay Boyd, who is keen to reverse the

Manchester-based company’s policy of using local agencies.



Boyd joined last October from Adidas where he was group marketing

communications manager for fitness, tennis and women’s brands.



Cheetham Bell, Umbro’s incumbent agency, declined to comment on the

review and could not confirm whether the agency would repitch for the

business which it has held for three years.



Umbro spent less than pounds 1 million on above-the-line advertising

last year but is expected to step up its marketing activity in time for

the start of the Euro 2000 football championships which take place in

June. Umbro has a pounds 50 million five-year deal with the Football

Association to provide England’s kit.