UNAIDS, which has reportedly secured Victoria Beckham as an ambassador, wants an agency to create a global visual campaign and is running the pitch from its Swiss headquarters. Agencies have until 11 April to reply to the request for proposal.
According to the tender document, UNAIDS wants "to make HIV testing ‘cool’ and create a grassroots movement led by young people".
The winning shop will develop a webpage and a 30-second film encouraging young people to get tested, among other creative work.
The pitch follows Mother London’s appointment to the UN’s Millennium Campaign creative account after a competitive pitch that was handled by Creativebrief.
Mother is tasked with creating activity to help the campaign reach its 2015 targets on improving sanitation standards in the poorest parts of the world.