UNICEF takes its greetings cards online

UNICEF, the United Nations Children's Fund, is to launch a global e-greetings offering to complement its card business.

This will involve the creation of a test portal in five European markets, including the UK, where UNICEF aims to create a 'best-in-class' e-greetings site.

Interactive marketing agency Fullsix won the business in a seven-way competitive pitch.

Roger Keczkes, UNICEF Geneva brand group head, said: "UNICEF is eager to meet consumer demand with a range of electronic greetings."

Steve Baer, chief operating officer at Fullsix, said: "We will be investigating whether people will pay for e-greetings and mobile greetings from the site."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).