Unilever aligns brand with 'social activism' in sustainability sponsorship deal

Unilever has partnered with Global Citizen and Live Earth: Road to Paris as it looks to further align the business with a sustainable living ethos.

Unilever: partnering with two mass movements to encourage sustainable living
Unilever: partnering with two mass movements to encourage sustainable living

Through its Bright Future campaign, which aims to encourage consumers to act more sustainably and improve Unilever’s social impact, it has partnered with the two mass movements.

The partnerships will include supporting Live Earth through a series of global events on 18 June, encouraging consumers to sign the "Take Climate Action Now" pledge and help Global Citizen to build a "social activism campaign".

Paul Polman, CEO, Unilever said:  "As a business we can deploy our resources, expertise and scale to help our consumers to take action. We are adding our support for the growing movement of citizens and businesses demanding change."

Keith Weed, CMO, added: "Our partnerships with Live Earth: Road to Paris and Global Citizen reflect our commitment to help tackle social and environmental issues wherever we do business.

"To us, climate and development issues are intertwined. Unilever reaches two billion consumers every day through our brands which gives us a real opportunity to encourage action, empowering people to be part of the positive change they wish to see."


Recommended

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More