Unilever appoints M&C Saatchi for Toni & Guy

Unilever has appointed M&C Saatchi to handle digital communications for its Toni & Guy haircare brand.

Unilever appoints M&C Saatchi for Toni & Guy

The agency will oversee digital and social media activity in the UK and US.

Unilever is currently reviewing its £3 billion global media account, which is shared between Mindshare, Initiative and PHD. Beauty Seen remains Toni & Guy’s lead PR agency.

In April last year, Unilever and Razorfish created a YouTube channel called All Things Hair. It features hair-styling tutorials from video bloggers, such as Zoella and Tanya Burr, to promote brands including Toni & Guy, Dove and VO5.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).