Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.

Lynx: Unilever brand
Lynx: Unilever brand

PHD’s digital marketing arm, Resolution Media, will handle the search account.

In a separate process Unilever has kicked off a global £3 billion media review. The FMCG giant conducts the process every three years and it is likely to be completed before the current contracts expire at the end of 2015.

WPP’s Mindshare holds the account in the UK and Western Europe as well as parts of Africa and North America. Interpublic’s Initiative oversees Latin America, Russia and some European countries. PHD handles Asia and the rest of Europe.

All of the incumbent media buying agencies were retained when the business was last reviewed in 2011, although PHD and Initiative made gains in the global communications planning business.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More