Unilever appoints R/GA to global deodorant brief

Unilever has appointed R/GA as its global digital agency of record for Unilever's Rexona deodorant brand (known as Sure in the UK).

Sure: Unilever appoints R/GA to global deodorant digital brief
Sure: Unilever appoints R/GA to global deodorant digital brief

The agency will be responsible for the digital strategy across the entire Sure portfolio, which is known as Degree in the US and Canada, and Rexona in other markets.

R/GA will take up a place on the Unilever global digital roster, and will also work with the Impulse brand.

Previously, Unilever produced digital activity for Sure on a country-specific basis.

Mariano Sampietro, Rexona global director, said the brand saw digital "as critical to maintaining the ongoing success of the Rexona brand".

R/GA will deliver digital campaigns and long-term digital platforms for the brand in a move to strengthen the connections between the brands and their consumers.

The agency will work on the brand out of its New York, San Francisco, London, Singapore and São Paulo offices.  

Iris London's relationship with Unilever is not affected by R/GA's appointment, according to an Iris spokeswoman.

The integrated agency works on Sure as well as other Unilever brands including Magnum, PG Tips, Marmite and the Unilever brand itself.

Follow Matthew Chapman at @mattchapmanUK

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published