Unilever buys Sara Lee Personal Care business

LONDON - Unilever has made a binding offer of €1.275 billion in cash to acquire the Personal Care arm of the Sara Lee Corp. The transaction is subject to regulatory approval.

Unilever buys Sara Lee Personal Care business

The Sara Lee brands include Sanex, Radox and Duschdas, which will strengthen Unilever's category leadership in skin cleansing and deodorants. Unilever's existing portfolio includes Dove, Axe and Rexona.

Unilever CEO Paul Polman said: ‘Personal Care is a strategic category and a key growth driver for Unilever. This transaction builds on our portfolio in Western Europe and also in Asia. The Sara Lee brands enjoy strong consumer recognition, offer significant growth potential and are an excellent fit with Unilever's existing business.'

The Sara Lee brands generated annual sales in excess of €750 million.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published