Unilever calls global media review

LONDON - Unilever is reviewing its global media planning and buying account, estimated to be worth more than £3 billion.

Unilever...global media review
Unilever...global media review

The WPP-owned Mindshare handles the Unilever account in the UK, the US and most European markets. The UK account is worth £148 million.

Omnicom and Interpublic handle the account in other key markets. All three agency groups are being invited to repitch for the account.

The markets included in the review are North America, the UK, France, Germany, Spain, Italy, the Netherlands, Poland, Russia, India and China.

Mindshare won Unilever’s £680 million European media account in 2004, beating Initiative and Carat.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More