Unilever calls review of global digital roster

LONDON - Unilever is approaching digital agencies in a bid to expand the global roster working across its brand websites.

Vaseline...Unilever brand with online presence
Vaseline...Unilever brand with online presence

Agencies have been asked to provide information on their ability to work across a number of countries on a range of Unilever brands.

However, the roster will not be split on a country-by-country basis, but region-by-region; these will be Americas, Europe, the Middle East and Africa and Asia.

The work will involve build and upkeep of a number of Unilever websites from its major brands, which include Knorr, Hellmann's, Signal and Vaseline, around the globe.

The decision is not believed to affect the relationships with Unilever's existing global roster of digital advertising agencies.

In November 2006, the FMCG giant put together a list of four agencies to develop global online campaigns for its major brands, including Axe and Omo.

These were Dare, Tribal DDB, OgilvyOne and Momentum MRM. However, in March 2007, AKQA was also added to the list of agencies after it produced project work for various Unilever brands in the UK.

In October, Unilever handed the digital start-up Fifty Foot Squid a brief to handle the global digital roll-out of Dove's Self-Esteem Fund.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).