Unilever chief Paul Polman plans 'beyond CSR'

Unilever chief executive Paul Polman has claimed the company is incorporating its 'Sustainable Living Plan' into the 'core' of its business.

Polman said in an interview for the Forum for the Future charity that the plan is not ‘a CSR-type appendix’, but is at the heart of Unilever’s plan to double its turnover.

He said: ‘We have integrated [the plan] into our R&D programmes and into our brands. All of our brands have a product and economic [mission], but also a social mission.’

Unilever marked the first anniversary of its Sustainable Living Plan on 22 November. One of its targets is to halve the environmental impact of Unilever’s products.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More