Unilever consolidates global Persil/Omo account into Lowe

Lowe has won the consolidated global advertising business for Unilever's Persil/OMO brand.

  • 01.MF-VirginMedia.jpg

    01.MF-VirginMedia.jpg

  • 02.MandB-Turkish.jpg

    02.MandB-Turkish.jpg

  • 03.TD-Adidas.jpg

    03.TD-Adidas.jpg

  • 04.DB-sainsburys.jpg

    04.DB-sainsburys.jpg

  • 05.AM-Adidas.jpg

    05.AM-Adidas.jpg

  • 06.MF-Lucozade.jpg

    06.MF-Lucozade.jpg

  • 03.JE-Adidas.jpg

    03.JE-Adidas.jpg

  • 03.LS-Adidas.jpg

    03.LS-Adidas.jpg

  • 07-LHandJB-santander.jpg

    07-LHandJB-santander.jpg

  • 08.OP-BT.jpg

    08.OP-BT.jpg

  • 09.NJ-Uniqlo.jpg

    09.NJ-Uniqlo.jpg

  • 10-LS-subway.jpg

    10-LS-subway.jpg

  • 01.UB-VirginMedia.jpg

    01.UB-VirginMedia.jpg

of

The Interpublic network has picked up the pan-European and Latin America accounts from Bartle Bogle Hegarty, which had worked on the business for seven years.

The European account will be led out of DLKW Lowe. UK spend on the Persil account is £6.5 million, according to Nielsen.

Lowe devised the "dirt is good" positioning for the Persil/OMO brand and previously held the business in 70 per cent of markets, including the US and inAsia.

A Unilever spokesman said: "As a result of increased globalisation of the brand and the need for consistency across all markets, Unilever's laundry business has decided to consolidate its advertising agencies for the Dirt is Good (OMO/Persil) brand into one agency, Lowe."

BBH will continue to be global lead agency on Unilever’s Surf laundry brands.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More