Unilever drives two giant pairs of lips around world to promote Vaseline Lip Therapy

"We drove two giant sets of lips made out of clay to different places," intones a male voiceover. The lips were then subjected to extreme weather conditions to demonstrate the efficacy of Vaseline Lip Therapy.

Vaseline: Unilever drove a pair of giant lips across the world
Vaseline: Unilever drove a pair of giant lips across the world

The 30-second video captures Unilever’s five-day experiment in which one set of clay lips was untreated and the other painted with Vaseline Lip Therapy.

Each was exposed to wind, sun and freezing conditions in different parts of the world, with the treated lips surviving the ordeal unscathed, while the untreated lips ended up cracked, chapped and broken.

The video is being hosted on Vaseline’s YouTube channel, supported by a multimedia campaign encompassing digital, social and PR activity, using the hashtag #healthylips.

Client: Fiachra Moloney, marketing manager for Vaseline and Dove skincare, Unilever UK

Brand: Vaseline Lip Therapy

Agencies: VIA Agency, Clarion Communications

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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