Unilever hands Bertolli global ad brief to Mother

Mother has won the global creative account for Unilever's Bertolli after a pitch.

Bertolli: Unilever brand
Bertolli: Unilever brand

As the lead global strategic and creative agency for the brand, Mother will be tasked with creating consistent branding for its spreads and pasta sauces. Both Mother’s London and New York offices will work on the account.

Mother’s remit does not include Bertolli’s olive oil and vinegar brands or its frozen-meals range, which have been sold.

Bertolli does not have a global incumbent on its spreads and sauces but has worked with Barton F Graf 9000 on a recent project. McCann London will continue to handle UK advertising for its spreads.

Mother already works with Unilever on brands including PG Tips and Pot Noodle.

Cathryn Sleight, the senior vice-president, marketing, at Unilever, said: "In a very short time, Mother has demonstrated a deep understanding and love for the Bertolli brand, and their reputation for outstanding creative work is well-deserved."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published