Unilever partners with start-up making chores fun for children

Unilever UK has partnered with start-up Funifi, which is behind an app that ambitiously tries to make household chores more appealing to kids.

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The Funifi Do app essentially gamifies chores for children and parents, with different types of chores ranked according to a points system. Parents can then assign a reward once their child has hit a certain number of points.

For example, a child might do the washing up for 75 points, with a cinema visit in sight after 200 points.

The partnership sees Funifi integrating Unilever’s Wikipedia for cleaning tips, Cleanipedia, into its app. The FMCG giant will also give the start-up access to other channels to help grow its audience, though it isn’t clear what these are. The two are also working together on producing new content.

The partnership is still in the early stages, and follows Funifi joining Unilever Foundry, the firm’s start-up programme attempting to identify the next digital disruptors.

Andrea Airoldi, global media manager from Unilever said: "Through the Unilever Foundry we received applications from startups from around the world to work on this initiative.

"What impressed us most about Funifi is their potential to reinvent family task management as we know it. We share many of Funifi’s core values and principles and are very excited to be an official partner of the team."

Other partners include angel investors, who contributed to a £300,000 seed round for the start-up.