Unilever pins hopes on better weather with BBQ-themed Hellmann's ad

Unilever is hoping the UK's miserable weather will warm up soon and usher in the barbecue season, as it launches a TV ad campaign promoting the squeezy-bottle format of Hellmann's Mayonnaise.

Unilever: readies BBQ campaign
Unilever: readies BBQ campaign

The TV ad, which launches on 1 April, will feature the bottle taking centre stage on a tabletop "red carpet". Making its way down the carpet, all other condiments and ingredients appear to dance and cheer as the squeezy bottle meets a gourmet burger and a bun, creating the "perfect pair".

The ad ends with a close-up of the mayonnaise being squeezed onto the burger, with a focus on the clean-lock cap and the caption "Delicious Hellmann’s. No messing".

Unilever launched the revamped squeezy format in February, and is supporting the launch with a £2.8m marketing investment.

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