Unilever recruits R/GA for skincare brands

Unilever has picked R/GA London as its global strategic agency for the skincare brands Simple, St Ives, Citra and Dawn.

Simple: Unilever brand
Simple: Unilever brand

R/GA has been appointed without a pitch and will be charged with developing digital and above-the-line strategy for the products.

It is the first time that Unilever has hired a shop to handle this selection of brands on a global level.

The agency will be tasked with producing TV and print campaigns, digital and social media activity, as well as content.

The appointment strengthens R/GA’s existing relationship with Unilever. The shop is already on the roster for Axe (Lynx in the UK) and also works on Rexona (Sure in the UK) and Skip (Persil in the UK).

Anna Creed, the global vice-president, skincare, at Unilever, said: "A truly integrated approach to communications that embraces the digital behaviours of our consumers is critical to the success of Simple, St Ives, Citra and Dawn.

"So it was very important that we partnered with the right people when it came to devising our global communications strategy for 2015 and beyond."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More