Unilever retains Mindshare in western Europe and US after global media review

Unilever has retained Mindshare for its media planning and buying business in most global markets, and has won central and eastern Europe from PHD.

Marmite: owner Unilever retains Mindshare
Marmite: owner Unilever retains Mindshare

The FMCG giant kicked off a global media review in January and the work has been mostly retained by incumbent agencies.

WPP's Mindshare has retained the accounts for the US and Europe and has picked up central and eastern Europe, which were previously held by PHD.

Australia, having been previously held by Mindshare, and has now gone to PHD.

PHD also retained China and a global communications brief, as well as winning global search for Unilever.

It is understood that all the global programmatic and data work will be done by Mindshare.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More