Unilever seeks digital shop for Toni & Guy

Unilever is on the hunt for an agency to handle global digital and social media work for the Toni & Guy range of haircare products.

Toni & Guy: global brief
Toni & Guy: global brief

The review is open to agencies on the FMCG giant’s roster as well as shops it does not currently work with.

A Unilever spokeswoman said: "We can confirm that we have invited agencies to pitch for Toni & Guy’s digital and social media work. Beauty Seen remains Toni & Guy’s lead PR agency.

"As many times before, we rely on a balance of long-term agency relationships and fresh insight to get the best results for Toni & Guy."

In April last year, Unilever and Razorfish created a YouTube channel with hair-styling tutorials from vloggers, such as Zoella and Tanya Burr, to publicise some of its brands including Toni & Guy, Dove and VO5.

Unilever is currently reviewing its £3 billion global media account, which is shared between Mindshare, Initiative and PHD.


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