Unilever seeks digital shop for Toni & Guy

Unilever is on the hunt for an agency to handle global digital and social media work for the Toni & Guy range of haircare products.

Toni & Guy: global brief
Toni & Guy: global brief

The review is open to agencies on the FMCG giant’s roster as well as shops it does not currently work with.

A Unilever spokeswoman said: "We can confirm that we have invited agencies to pitch for Toni & Guy’s digital and social media work. Beauty Seen remains Toni & Guy’s lead PR agency.

"As many times before, we rely on a balance of long-term agency relationships and fresh insight to get the best results for Toni & Guy."

In April last year, Unilever and Razorfish created a YouTube channel with hair-styling tutorials from vloggers, such as Zoella and Tanya Burr, to publicise some of its brands including Toni & Guy, Dove and VO5.

Unilever is currently reviewing its £3 billion global media account, which is shared between Mindshare, Initiative and PHD.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).