Unilever and SMG in cross-platform deal for content access

Unilever has signed a £1 million cross-platform deal that will see the FMCG giant advertise across all Scottish Media Group properties.

SMG Access, the cross-media arm of the media owner, negotiated the deal with Unilever, which will cover additional content and sponsorship activity beyond Unilever's spot advertising on SMG properties.

The agreement will run for two years and includes SMG providing television content that Unilever can then use in overseas territories. It also covers more traditional sponsorships and advertising across SMG brands including Scottish TV, Virgin Radio, Pearl & Dean and Primesight.

Kathryn Jacob, the managing director of SMG Access, said: "Access to programming is important to Unilever and can be used as a sponsorship vehicle. We are providing content it can use globally."

In exchange for the programming, SMG receives sponsorship from Unilever.

Edwin Sharpe, Unilever's UK media manager, said: "This is the first time we have secured agreement with one of our key suppliers running across all its media assets."

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