Unilever's Cornetto rethinks digital

Cornetto, the Unilever-owned ice-cream brand, is talking to agencies about its digital advertising.

Cornetto: ‘cupidity’ campaign won a silver Cannes Lion in 2014
Cornetto: ‘cupidity’ campaign won a silver Cannes Lion in 2014

It is understood that Unilever is briefing agencies on its digital roster this week.

Cornetto unveiled a YouTube video in July about a love story involving two teenagers that enabled the audience to switch between two views. It was created by Mofilm and RSA Films.

In 2013, the brand launched a series of short films about love as part of a rebrand. The "cupidity" campaign on YouTube was also created by Mofilm and RSA Films. It won a silver Lion in Branded Content & Entertainment at Cannes in 2014.

This week, Unilever signed up to the Living Wage Foundation, which encourages employers to pay staff £8.25 an hour, or £9.40 in London, instead of the national minimum wage of £6.70.

Unilever also owns brands including Marmite, Dove, Lynx, Comfort and Vaseline.

The company did not respond to Campaign’s request for comment.

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