Unilever's Surf sends up perfume ads in spoof spot

Unilever has spoofed the well worn formula of the perfume ad in a new campaign for its Surf Sensations detergent range.

The spot depicts an elegantly dressed lady, walking confidently down a marble-pillared hall, not unnoticed by a pair of besuited (and bebowtied) gentlemen, who appear seemingly out of nowhere. At the end of the room the heroine opens a pair of doors, to reveal, glimmering in dim mood light… a bottle of Surf Sensations.

The parallel the clip draws with personal fragrance raises a reasonable point - if you want to smell nice, it doesn’t necessarily matter whether your alluring whiff is emanating from the inside of your wrists or the fibres of your clothes.

Brand: Surf

Agency: HeyHuman and London:DC

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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