Uniqlo's relaunch campaign for its flagship store on Oxford Street aims to make the shop a cultural hub in London.
A TV ad, which will break on 13 March during the Channel 4 drama Indian Summers and take up the entire two-and-a-half-minute ad slot, shows young contemporary dancers performing throughout the city. Out-of-home activity features six cultural ambassadors representing the creativity and diversity of London. The brand has also partnered with Tate Modern to sponsor its late-night events and East London’s NTS Radio to host monthly events including a summer rooftop barbecue. This is the first work from Faster Horses, the agency set up by the former Karmarama duo Sam Walker and Joe De Souza.