Uniqlo "this way to utopia" by Faster Horses

Uniqlo's relaunch campaign for its flagship store on Oxford Street aims to make the shop a cultural hub in London.

A TV ad, which will break on 13 March during the Channel 4 drama Indian Summers and take up the entire two-and-a-half-minute ad slot, shows young contemporary dancers performing throughout the city. Out-of-home activity features six cultural ambassadors representing the creativity and diversity of London. The brand has also partnered with Tate Modern to sponsor its late-night events and East London’s NTS Radio to host monthly events including a summer rooftop barbecue. This is the first work from Faster Horses, the agency set up by the former Karmarama duo Sam Walker and Joe De Souza. 

Credits

Agency
Creative directors
Production company
Director
Producer
Executive producer
Director of photography
Post-production
Sound design
Photographer (portraits and digital video panels)
Print producer
Typography/design
Mural illustrator
Digital agency
PR agency

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