Unisys launches global campaign

LONDON - US technology company Unisys Corporation is this week launching a global multimillion-dollar advertising campaign.

Ads featuring the new tagline "we have a head for e-business" will run across The Wall Street Journal, Financial Times and Investor's Business Daily with other publications to follow.

Created by Grey Worldwide, the ads feature black-and-white portraits of "staff" whose heads have been replaced with computer monitors.

The press campaign will be backed by a TV campaign, which is due to break in March.

Grey was appointed to handle the Unisys business in September along with its sister media company, MediaCom.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).