Unisys launches global campaign

LONDON - US technology company Unisys Corporation is this week launching a global multimillion-dollar advertising campaign.

Ads featuring the new tagline "we have a head for e-business" will run across The Wall Street Journal, Financial Times and Investor's Business Daily with other publications to follow.

Created by Grey Worldwide, the ads feature black-and-white portraits of "staff" whose heads have been replaced with computer monitors.

The press campaign will be backed by a TV campaign, which is due to break in March.

Grey was appointed to handle the Unisys business in September along with its sister media company, MediaCom.



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More