United Biscuits kicks off £13m media pitch after Jacob's acquisition

LONDON - United Biscuits, the owner of McVitie's and KP, is reviewing its £13m media account following its acquisition of the savoury biscuit company Jacob's Bakery from Danone.

Starcom Motive looks after the United Biscuits business, while Carat handles Jacob's Bakery through the agency's link with Danone. But United Biscuits has instructed ISBA to draw up a shortlist of agencies and is using Billetts to assist it in the review process.

The acquisition of Jacob's in September gave United Biscuits a 27% share of the UK biscuits market.

The review is the latest initiative by United Biscuits since the purchase. It is also looking at scrapping some conflicting lines or merging them with existing brands.

At the start of the year, Graham Hunter, the Jacob's group marketing director, left, giving Jon Eggleton, his counterpart at United Biscuits, sole responsibility for the department.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).