Unity adds two new titles to magazine list

Unity Media, the Kent-based business and consumer specialist publisher, is launching a consumer title, Banzai, covering Japanese performance cars.

Unity Media, the Kent-based business and consumer specialist

publisher, is launching a consumer title, Banzai, covering Japanese

performance cars.



It will also feature manga cartoon characters and other unique aspects

of Japanese popular culture. The first issue comes out in the first week

of November with a print run of 60,000.



Publisher Colin Wilkinson claims that advertisers have responded very

favourably to the concept and he expects it to be Unity’s most

successful launch. The advertising is being sold by a team of four who

also sell Unity’s other car titles. The largest is BMW Car with a

worldwide circulation of 45,000 and others include Performance BMW,

Performance VW and Performance Ford.



Wilkinson said that other consumer ideas are being evaluated for

launch.



Unity has also launched a new business-to-business title, Conservatory,

a spin-off from Glass and Glazing Products. The latter has a monthly

controlled distribution of 10,000 to the glazing trade. Conservatory

goes to a different specialist list of 7,500.



’The list was specifically sourced to provide advertisers with a high

quality of reader enquiry responses,’ said Wilkinson. It is not expected

to cannibalise existing income streams.



The second issue of Conservatory will be published in January and,

thereafter, bi-monthly. It is the second spin-off from Glass and Glazing

Products following the launch of the Glassinfo interactive CD. The brand

extensions have doubled income to nearly pounds 1 million.



Since its inception in 1995, Unity has acquired and launched 16

magazines which are sold by a 16-strong advertising sales force housed

in the Westerham, Kent, office. Other business-to-business titles

include Public Service and Local Government.



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