Universal McCann beats four to win £3m Autoglass task

LONDON - Autoglass has appointed Universal McCann to handle its £3m media planning and buying account.

Universal was appointed after a pitch process also involving PHD, Manning Gottlieb OMD and incumbents Pure Media and Carat.

Before appointing Universal, Autoglass used Pure Media to handle planning and the agency contracted the buying side of the account out to Carat.

HHCL/ Red Cell, Pure's former sister Chime Communications agency now owned by WPP, handles creative for Autoglass. There are no plans to review this arrangement.

Autoglass, part of Belron International, has traditionally used a multimedia approach to promote its message about the importance of windscreens within overall car safety. HHCL's line "we fit safety as standard" is supported with PR activity from QBO Bell Pottinger.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).