Universal McCann to expand in wake of international deals

Universal McCann is expanding its international division to cope with a clutch of new wins, including the pan-European briefs for Reckitt & Colman's household products and the tyre manufacturer Goodyear.

Universal McCann is expanding its international division to cope

with a clutch of new wins, including the pan-European briefs for Reckitt

& Colman's household products and the tyre manufacturer Goodyear.



Servane Reimer, Universal's new vice-president of international media,

is the agency's most senior hiring.



Reimer was previously regional director of Asia Pacific for Euro RSCG

Partnership in Hong Kong.



She will assume overall responsibility for Universal's global UPS

business, Air Canada and its pan-European Gateway account, and she will

report to Universal McCann's worldwide chairman Robin Kent.



Reimer will work alongside Universal McCann's three international vice

presidents, Martin Middleton, Jacques Lehodey and Mike Redman.



The second key appointment is Neil Harrison as Universal's first

international media manager. Harrison will handle the pan-European media

for the hefty GM account, which encompasses the Corsa, Tigra and Omega

brands as well as Esso. He reports to Middleton. The 35-year-old joins

from JWT Argentina where he worked on Ford, Shell and Nestle.



Universal has also taken on Jose Sanchis, Christiano Ventura and Ben

Scott-Jenkins as international media executives, to sit below the

planner/buyers and Mathias Aspuid as international research

assistant.



Kent said of Reimer's appointment: 'Having worked in France, the US and

Asia, Servane brings a wealth of skills and blue chip client experience

to Universal McCann Worldwide.'



Before Euro RSCG, where she worked for three years, Reimer was a senior

media manager at Optimedia DDB Needham in Paris.





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