Universal McCann seizes J&J Acuvue

Universal McCann has won a toehold on Johnson & Johnson’s roster with an assignment to handle the pounds 15 million global media account for the toiletry giant’s contact lens brand, Acuvue.

Universal McCann has won a toehold on Johnson & Johnson’s roster

with an assignment to handle the pounds 15 million global media account

for the toiletry giant’s contact lens brand, Acuvue.



The account, which was previously held by Initiative Media, was awarded

without a formal pitch. The appointment follows the decision to hand the

creative task to Universal’s sister creative agency, McCann-Erickson, in

October, following a three-way pitch against the incumbents, Ammirati

Puris Lintas and Saatchi & Saatchi.



Universal takes its place on J&J’s roster alongside the main agency of

record, Solutions in Media, a division of BMP Optimum.



The global contact lens market is becoming increasingly competitive and

it is believed that Vistakon, the subsidiary of Johnson & Johnson which

produces the contact lens range, is poised for a major advertising

campaign this spring. Last year, the company spent pounds 3.5 million on

UK advertising (AC Nielsen-MEAL), a sum likely to be exceeded this

year.



Fiona Smedley, joint managing director of Universal McCann, said: ’We’re

delighted to be appointed and are looking forward to working with the

client, which operates in an aggressively competitive market.’