Universal McCann wins Burton's Foods media account

Be the first to comment

LONDON - Burton's Foods has appointed Universal McCann to handle its centralised media planning and buying.

The agency will handle brands including Jammie Dodgers and Wagon Wheels. Its appointment follows the move of Burton's creative account from Saatchi & Saatchi to FCB London last month.

Universal pitched against BLM Media for the media business, which was previously held by Vizeum. Naked Communications also loses its communications planning business on Wagon Wheels.

Burton's has not spent significantly in the pasty two years but is gearing up for the launch of a new product and for campaigns to support Jammie Dodgers and Cadbury Chocolate Fingers.

Damian Blackden, the joint managing director of Universal McCann, said: "This win demonstrates the quality of our strategic team -- it's going to be good to add some real value to Burton's business."

Duncan Philips, group brand manager at Burton's, said: "Its [Universal's] strategic planning capability, brand understanding and creative thinking about the best way of communicating to our consumers were key in it winning the business."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published