Universal scoops Ofcom media task

Ofcom has appointed Universal McCann as its planning and buying agency, concluding one of the most protracted media pitches of recent years.

The communications regulator called the pitch a year ago and began the process with a lengthy list of agencies before shortlisting Universal and MediaCom in September.

Ofcom, which has previously used Media Campaign as its media agency, will ask Universal to plan and buy media around consumer information campaigns on subjects including mobile roaming, digital radio and digital TV.

The agency will also provide consultancy on trends in the advertising market, and the brief includes the buying of recruitment ad space on behalf of Ofcom.

The regulator spent more than £1 million on media in the past year and this spend is expected to increase.

Andy Jones, the chief executive of Universal McCann, said: "For a media agency this has to be one of the most satisfying of appointments."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).