Universal signs ad deal with Microsoft for 'Hellboy II'

LONDON - Hollywood movie studio Universal Pictures has signed a deal with Microsoft Digital Advertising Solutions to promote 'Hellboy II: The Golden Army'.

As part of the deal, Microsoft will run the trailer for the upcoming movie on MSN Video, exclusively in the UK. The trailer launches at 1am on April 4th for 48 hours.

It will also be promoted across the MSN portal via the MSN Homepage, MSN Video, MSN Entertainment, MSN Movies channels and Media Guide.

The partnership builds on an existing relationship between Universal and MSN for films 'The Incredible Hulk' and 'Wanted'.

The Guillermo del Toro-directed film is a sequel to 2004 cult hit 'Hellboy', which won cinemagoers over with a convincing blend of special effects, action, humour and a character driven plot.

The stars of 'Hellboy', Ron Perlman, Selma Blair and John Hurt, will reprise their roles in the forthcoming movie.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).